Google's next leap In the world of smartphones, it is marked by the debut of its Tensor G5 processor, which will accompany the new generation of Pixel 10 devices. This movement, beyond the usual hardware renewal, implies a notable strategic change: for the first time, Google has commissioned the mass production of its chips to TSMC, leaving behind Samsung Foundry, which until now had been its main partner in semiconductors.
For years, Samsung was in charge of manufacturing custom processors for the Pixel range, with a relationship that started with the first Tensor for the Pixel 6. However, Google's decision to bet on TSMC has caused an internal stir in the South Korean company, which did not expect to lose such a relevant client, especially in a context where other large firms such as Qualcomm and NVIDIA had already made similar decisions in favor of the Taiwanese firm.
Reasons for change: efficiency and reliability in the Tensor G5
The fundamental reason behind Google's jump towards TSMC lies in the Greater reliability and performance offered by 3nm N3E technology from the Taiwanese company. Recently, Samsung had been experiencing performance issues and low success rates in chip manufacturing with its most advanced nodes, with yields hovering around 50%, compared to TSMC's 90%. This meant not only higher costs, but also a risk to stability and benefits of the Pixels.
In addition, Google wanted to go further in the capabilities of its processor and in the diversification of functions linked to AI, an area in which Samsung had fallen somewhat short in terms of design and technological resources. Therefore, the company has opted for a new generation of chips manufactured entirely by TSMC that, according to leaks, will be present from the Pixel 10 to the Pixel 14, which could ensure up to five years of joint development.
Samsung's reaction and the future of the sector
The news has not gone down well at all. At Samsung headquarters, senior executives have begun a process of analysis and self-criticism to identify the reasons behind the departure of Google, its last major exclusive client in the field of advanced chips. The decline in market share and problems with the manufacturing of 3nm processors have forced the company to consider new strategies, including internal restructuring and possible alliances with other firms such as Synopsys, as well as diversification into sectors such as automotive and robotics.
In parallel, Samsung has made progress in its 2nm GAA technology, which could pave the way for it to regain existing customers if it manages to improve performance and efficiency in future generations. The Exynos 2600, for example, will be its calling card in the upcoming Galaxy S26 series, and its success could be decisive for the future of the semiconductor division.
All the new features in the Pixel 10 thanks to the Tensor G5
The move to TSMC is much more than just a change of supplier.: The new Tensor G5 will allow Google to maximize the energy efficiency and thermal management of its devices, two of the aspects that most concerned users in previous generations.
The Pixel 10 series will come in several versions —standard, Pro, Pro XL, and even Pro Fold— and all of them will share the new processor, which will be responsible, along with up to 16GB of RAM and Android 16, for powering advanced functions of artificial intelligence, photography and multimedia editingImprovements include new tools such as AI-powered generative video editing, voice-activated photo adjustments, and the ability to transform sketches into images through native features that no longer rely on the cloud.
As for the cameras, the base model of the Pixel 10 will debut with a triple-lens system, incorporating a telephoto lens for the first time, while the more advanced models will retain larger sensors and better optical performance. The Tensor G5 itself will have an improved ISP, allowing 4K HDR recording at 60fps and new video stabilization capabilities, matching or surpassing direct rivals. Macro photography will also experience a revolution, since you can now choose between ultra-wide angle and telephoto lenses depending on the distance, improving detail in close-ups. Additionally, if you want to stay up to date with possible changes to the Pixel line, you may be interested in checking out our section on best phones for less than 300 euros.
The design will barely change, maintaining recognizable lines and the rear camera bar, although new colors and subtle tweaks are expected to differentiate it within the Pixel catalog. Regarding battery life, notable improvements are expected thanks to the increased efficiency of the Tensor G5, as well as a smoother experience in AI-related tasks thanks to the direct computing capability on the device itself.
The medium-term impact and what awaits us this year
The launch of the Tensor G5 and Google's change of partner will mark a new chapter in the mobile chip wars. Samsung's response will determine whether the South Korean firm is able to regain ground against TSMC, but for now, the Pixel 10's leadership in AI, computational photography, and native media editing seems assured.
The official unveiling of the Pixel 10 will take place on August 28th, and everything points to a range of phones that focuses more than ever on software and hardware innovation, powered by a processor custom-designed and manufactured for Google. The competition will have to respond to this move and see if Samsung can attract high-profile customers again in the coming years.
The arrival of the Tensor G5 marks a significant shift for the Pixel range, cementing Google as one of the most ambitious players in integrating AI and multimedia editing into mobile devices, while Samsung restructures its business to stay relevant in the next technological wave.
