The streaming giant isn't being left behind, and Netflix's vertical video format has finally arrived in Spain . The new feature, which was already being tested in other markets, has been activated on the mobile app with the aim of making browsing more like social media.
Netflix has taken a step to adapt to users who are always on their phones. The platform has added a section dedicated to short vertical videos where users can quickly discover series, movies, and even podcasts. It's a much faster way to find something to watch, and it's tailored to what the algorithm thinks will be popular.
What is 'Clips' and how does it work
The chosen name is 'Clips,' and it can be described as Netflix's new vertical feed for mobile devices . It's designed so users can swipe across the screen and see snippets of content from the catalog. The format is very similar to Instagram Reels or YouTube Shorts, but in this case, all the content is from the platform, not user-generated.
Whenever a clip you find interesting appears, you can save it to watch the full movie or episode later , or share it with friends or contacts via social media or messaging apps. This allows you to recommend scenes or discuss specific moments without having to open another application. The clips are personalized and evolve based on the user's viewing habits.
However, it's important to know that this experience isn't available on TVs and only works on mobile devices, both Android and iPhone. It also doesn't appear on children's accounts, which retain the classic interface. Netflix recommends updating to the latest version of the app to ensure the feature is available.
International deployment and arrival in Spain
The launch in the Spanish market is part of a global expansion that began earlier this year . In April, it was launched in markets such as the United States, Canada, Australia, the United Kingdom, the Philippines, and India. During July, several more countries were added, including Germany, France, and Mexico. Now it's Spain's turn, where the feature is already active.
The company itself confirmed that the new feature was already operational in Spain through a post on its social media channels, where they explained that users now had to scroll within Netflix and the platform . This message aims to reflect that the idea of ​​swiping up or down is now also part of the entertainment experience.
It is no coincidence that the company is adopting it at a time when streaming operators are looking for solutions to curb the decline in interest in binge-watching and retain viewers within their ecosystem for longer.
Infinite scrolling as a business tool
Behind the launch of 'Clips' lies a clear strategic intention: to transform mobile devices into gateways that extend viewing sessions . The dynamic of infinite scrolling, so effective at retaining users on TikTok and Instagram, is incorporated into the platform to keep people engaged for longer, watching one piece of content after another. The focus, therefore, is on actively encouraging the discovery of new titles.
This isn't something only Netflix is ​​doing. More and more platforms are incorporating these systems, whether with series recorded in vertical format or with features similar to 'Clips'. Therefore, we're witnessing an evolution of streaming that adopts social media mechanisms as a way to capture attention , beyond simply telling good stories.
In short, when using this new feature, users gain a tool that makes it easier to decide what to watch, but it also leverages the mobile device's capabilities to extend usage time. Vertical scrolling is now available on Netflix, and this will change how users navigate the app ; we'll see how useful it will be or if it's just another gimmick.
