Gmail is the new platform that joins the famous blue verification check. Now, email accounts with this badge will indicate that it is a legitimate message, providing greater confidence when opening it or clicking on links.
The option has been mentioned by Google in order to reduce the growing phishing attacks that occur from Gmail. It is a way to improve security and give credibility to company emails. Let's learn more details about this new feature, how it is used and when it can start to work.
How does the blue check verification system work in Gmail?
Google has implemented a blue check verification on Gmail business accounts to give greater credibility to the emails they send. When a user receives a message from a validated profile, they will see an information indicating that “the sender of this email has been verified.”
For this, Gmail is using a standard system called "Brand Indicators for Message Identification» (BIMI). To carry out this verification, companies must comply with certain security requirements. Among them, having a "domain-based authentication" system (DMARC), which serves to prevent emails from receiving attacks that could usurp the account's identity or, failing that, create a false domain.
It will have a brand logo accompanied by VMC verification. The validation certificate can only be requested by trademark accounts registered in intellectual property offices in a certain number of countries. That is, it will only be granted to legitimate companies and they can show it when they send an email.
This verification has been launched, for the moment, only for business accountsHowever, it is expected to be extended in the coming days to Gmail services such as Workspace and personal accounts. We must wait for the respective announcements and opt-in methods to be able to request them.
This verification with the blue check is old, and we have seen it in social media profiles such as Instagram, Facebook and X (formerly Twitter). It is a matter of testing whether it will effectively reduce the reception of Spam emails, minimizes identity theft and increases credibility in company emails. What do you think about this way of improving security in Gmail?