The way we use our mobile has changed dramatically in recent years. In a relatively short time, we've gone from using our cell phones primarily for calls or texting to making them the center of our digital lives. Calls have practically taken a backseat to the demand for mobile connectivity to browse, stream videos, use social networks, work, play online games and consume multimedia content from anywhere. This transformation has caused mobile phone operators have had to evolve, adapting their rates and services to meet a growing demand for data and speed.
From the modest beginnings in which having 100 or 150 megabytes per month was considered sufficient to check email or answer WhatsApp messages, we have progressed to a situation where the rates of tens of gigabytes —or even the unlimited data— are common and necessary.
In addition, companies have introduced features such as accumulation of unconsumed data, allowing users to accumulate unspent amounts from one month to use the next. Thus, in some cases, you can enjoy 40, 50, or even hundreds of gigabytes available in a single monthly cycle, thus adapting to the varied and increasingly demanding needs of today's users.
From megabytes to gigabytes: the real leap in mobile rates
The core of the revolution in mobile telephony lies in the evolution of the mobile data ratesThis transformation has been both a consequence and a driving force behind the shift in everyday mobile phone usage. In the early days of smartphones, major carriers offered very low data plans, ranging from 100 MB to 500 MB, for a price that might seem disproportionate today. The idea of consuming just one gigabyte per month was considered a luxury or an exaggeration for most users.
However, the emergence of increasingly powerful and demanding applications, the improvement of cameras and the rise of social networks focused on audiovisual content - as well as the deployment of 4G and 5G networks—have radically changed the way we consume data. Today's mobile users use their mobile phones to:
- Browse the Internet at maximum speed.
- Play online, both casually and competitively, taking advantage of the low latency of a mobile connection.
- Listen to high-quality streaming music from anywhere.
- Watch series and movies on video-on-demand platforms (Netflix, Prime Video, Disney+, etc.), often in high definition or even 4K.
- Make video calls, share content on social media, or work in the cloud.
All this requires a data flow that was unthinkable just a few years ago, which is why rates have risen exponentially, going from offering megabytes to gigabytes and now unlimited gigabytes, aligning with the pace of the new consumer needs.
Growth in consumption and adaptation of operators
The race to meet rising data consumption has been the main challenge for operators. Initially, the speed and capacity of plans evolved gradually. For a long time, standard plans were around 500 MB or 1 GB, at prices that, compared to the current situation, are high. Over time, and under pressure from users and competitors, plans grew to include 2, 5, and 10 GB, and later, 20, 50, 100 GB, or even more, at prices that have progressively decreased per gigabyte included.
The keys to this adaptation process have been:
- Improving mobile infrastructure: The deployment of 4G and 5G networks has enabled faster, more stable, and more efficient connectivity.
- Popularization of streaming and video calling: : High-quality video and music consumption has multiplied the demand for data.
- Competition between operators and new MVNOs (virtual mobile operators): companies such as Digi, Simyo, Lowi or Xenet have democratized access to larger data packages at more affordable prices.
- Extra bonuses and accumulation of gigabytesMany carriers now offer the option of accumulating unused gigabytes or purchasing additional bundles at any time.
- Convergent rates: the integration of mobile, fiber optics, and television in the same contract, allowing you to save and enjoy more services.
This scenario has made it possible for the average user to currently access rates with 50, 100, 150 GB or even unlimited rates at very reasonable prices, which would have been unthinkable just five years ago.
New habits and uses: from WhatsApp to intensive streaming
The jump in mobile rates has undoubtedly been conditioned by the evolution of uses and customsA few years ago, sending messages via WhatsApp, checking email, or visiting basic websites were the most common uses of mobile data. These habits required low data usage, and carriers adjusted their offerings accordingly.
With the expansion of streaming applications, the improvement of mobile cameras, the arrival of platforms such as YouTube, TikTok, Twitch, and on-demand music services, average monthly consumption has multiplied enormously. According to various studies, the average mobile phone user has gone from a consumption of less than 500 MB per month to tens of gigabytes, and even more, depending on the profile and intensity of use.
The mobile is now a portable console, a movie and music room, a mobile office, and a tool for socializing, studying, or working. This profound change has forced telephone companies to adapt their business models, developing data packages that cover all profiles: from those who use basic data and sign up for low-gig plans to those who opt for the unlimited browsing.
Mobile rates: more gigabytes and lower prices
Fierce competition has meant that, while the volume of megabytes and gigabytes included in the rates grows, prices drop considerablyNowadays it is common to find rates with:
- 25 GB for less than 10 euros on OMVs such as Xenet, Simyo, DIGI, Lowi or Lebara.
- 100-150 GB for between 12 and 20 euros, both in contract and prepaid (example: Tumovil offers 150 GB for 12,90 euros).
- Unlimited data With operators such as Movistar, Vodafone, Yoigo, Orange, Digi, Euskaltel, Telecable, Mundo R, Xenet, and others, prices range from €12,90 (depending on promotions and virtual operators) to €38 with the major telecom companies. In most cases, there's no contract commitment, and the user is offered maximum speed (5G, 4G+, or similar).
The trend is clear: the more competition there is, the more data you can get at the lowest possible price. While the most comprehensive plans often include additional services such as streaming, cloud storage, multi-SIM, international roaming, etc., the more affordable options also offer a complete experience for the average user.
Unlimited rates: the ultimate solution for the connected user?
The rates of unlimited data They represent the ultimate example of the evolution of mobile rates. They originated as a response to the most demanding users, but today they have become universal, allowing users to browse, watch videos, and use any service without worrying about monthly usage. These rates are especially attractive for those who use their mobile phones intensively, for teleworkers, families who share data, or those who travel frequently and depend on a mobile connection for everything. However, it is important to read the terms and conditions carefully, as sometimes the "unlimited" option may be subject to a fair usage policy or a speed reduction after consuming a certain amount of data at 5G speeds.
In Spain, there are multiple competitive options for unlimited data:
- Movistar Unlimited Plus Rate: Unlimited gigabytes and minutes on 5G+ with no commitment, with additional services such as Movistar Cloud storage.
- Vodafone Unlimited Max: Unlimited minutes and data at maximum 5G speed and international roaming included in Europe and the United States.
- Orange Go Max and Go Unlimited: Unlimited calls and data with 5G+ coverage and convergent alternatives that include television.
- Yoigo Sinfín GB Infinite: Unlimited data and calls at very competitive prices, with no hidden restrictions or commitments.
- Digi Unlimited: Unlimited gigabytes and calls, with affordable prices when combining multiple lines or fiber, perfect for families or groups.
- PTV Telecom, Euskaltel, Telecable, Mundo R, Silbö Telecom, Xenet, Tumovil, Finetwork and other MVNOs, which have democratized access to unlimited data thanks to affordable prices and coverage from major networks.
Unlimited plans have gone from being a premium product to becoming an easily accessible standard, even in prepaid and MVNO options, allowing us to definitively break down the barriers of monthly consumption and facilitating truly unrestricted mobile use.
How much is a gigabyte worth today? The price of mobile data in historical perspective
One of the greatest achievements of the evolution of mobile rates has been the drastic reduction in the price per gigabyteIn the early days of mobile internet, the price of 1 GB could reach over 30 euros, especially with major operators. As the market liberalized and MVNO options appeared, prices began to drop rapidly: first 15 euros per GB, then 10 euros, and currently, we can find promotions where the cost per GB doesn't even reach 5 cents on high-volume plans. To learn how to manage your data efficiently, we recommend consulting our section on restrict data usage.
For example, companies like Digi, Xenet, and Tumovil offer plans with 100, 150, or even 200 GB for amounts under €20 per month, bringing the price per gigabyte to historically low levels. Even the major operators have had to adapt, lowering prices and expanding data coverage to avoid losing market share to new alternatives.
The trend is clear: competition, technological innovation and changes in consumer habits have led to a falling prices and continued improvement in conditions offered.
Beyond mobile: convergence, additional services and flexibility
La evolution of mobile rates This hasn't been limited solely to increased gigabytes and lower prices. Companies have increasingly added customizable options, convergent packages, and complementary services to differentiate themselves and offer added value:
- Convergent rates which integrate fiber optics, mobile, television and, sometimes, streaming services, cloud storage or even device insurance.
- Accumulation of gigabytes: Data not used in one month can be added to the next, allowing you to make the most of your plan.
- Roaming included: More and more plans allow you to use gigabytes and minutes throughout the European Union and other countries at no additional cost.
- MultiSIM and shared lines: possibility of using the same rate on multiple devices (tablets, smartwatches, portable routers, etc.).
- Customizable additional bonuses: For those who have peak usage, it is possible to purchase additional data add-ons on a one-off basis.
- Special services and discounts: Free or discounted subscriptions to streaming services, unlimited storage, reading apps, or exclusive travel and leisure perks.
This flexibility and diversity of services allow users to choose exactly what they need, with the peace of mind that if their habits change, they can modify their rate without penalties or commitment. For better management, it's also a good idea to review the options. data and voice consumption control.
Technological evolution: from 3G to 5G and the future of tariffs
Technological advancement has been the great catalyst for the transformation in mobile data rates and usage. The different generations of networks have marked important milestones:
- 3G: enabled basic navigation and the start of consuming online applications and services.
- 4G: It marked the definitive explosion of mobile data, opening the door to high-quality video, stable video calls, and seamless mobile gaming.
- 5G: multiplies speed and efficiency, reduces latency and facilitates the simultaneous connection of multiple devices, opening the door to Internet of Things and to the development of even more demanding applications.
The immediate future points to a scenario where the Connectivity will be ubiquitous and limitlessThe integration of smart devices, connected homes, and real-time services will make mobile just one part of a much broader ecosystem. Mobile plans will continue to evolve to adapt, likely moving toward completely unlimited models, perfectly tailored to each user profile and usage context.
Which rate to choose? Keys to getting it right
With such a wide range of options, choosing the most suitable rate can seem like a challenge. Here are some basic guidelines to help you choose the right one:
- Analyze your actual consumption: Check how many gigabytes you use each month. Many apps and carriers allow you to view your history.
- Avoid overpayingIf you don't use up all the gigabytes your current plan offers, you can opt for a more affordable plan and save money each month.
- Take into account the extras: Consider whether the added benefits such as cloud storage, roaming, additional lines, or converged services are worth it.
- Check the hidden conditions: Make sure the unlimited rate is truly unlimited, without excessive speed restrictions or poor quality.
- Compare and change without fear: The market is dynamic, and switching operators is easier than ever, generally without penalties and with the option of keeping your number (portability).