The QR codes QR codes have been present in everyday life for years, appearing in advertisements, packaging, and promotional campaigns. However, it wasn't until the pandemic that their use skyrocketed and they became a fundamental part of digitalization in restaurants, bars, and public spaces. Although many were previously familiar with these codes, few had an app to read them, and their adoption was limited. The need to minimize physical contact and optimize processes during the health emergency transformed QR codes into an essential tool in the restaurant sector.
Digitalizing the restaurant industry: QR codes as a solution after the pandemic
During the pandemic, the Restaurants and bars were forced to reinvent the customer experience. Eliminate paper menus It was vital to avoid contact infections, so QR codes became the digital gateway to each establishment's menu. By simply scanning a QR code from their mobile phone, customers could check the updated menu, see photos of the dishes, information about allergens, and, in many cases, order and pay from their device.
La digitalization Not only did it reduce health risks, but it also opened the door to new forms of interaction. The QR code system allows menus to be modified instantly, showing only the dishes available each day, something unfeasible with printed menus. This flexibility has allowed most establishments to continue using QR codes even after health restrictions have lifted.
Advantages that QR codes have brought to bars and restaurants
QR codes have brought about a true digital revolution in the restaurant industry. Among the main advantages for consumers and hoteliers include:
- Less physical contact: Eliminates the need for multiple people to handle cards and menus.
- Real time update: You can change prices, remove unavailable products, or add new offers instantly.
- Cost reduction: Savings on printing letters and promotional materials.
- Facilitates online orders and payments: Many systems integrate the option to order and pay from a mobile phone, reducing wait times and errors in management.
- Access to personalized promotions: Some restaurants offer discounts or special menus that are only visible via QR codes.
- Data collection: They allow loyalty campaigns and understanding of customer behavior.
Impact on customer experience
In addition to streamlining service, the QR code has improved the user experience. The digital menu can be presented in multiple languages, includes photos of the dishes, and detailed information about ingredients and allergens, which is essential for people with specific dietary needs. Furthermore, it is possible to place custom orders or split the bill from your mobile phone, improving the fluidity and convenience of the process.
However, there are also challenges and criticismsFor some users, especially older people or those unfamiliar with technology, using QR codes can be uncomfortable or exclusive. The social experience of discussing the menu and choosing as a group is partially lost when viewing the menu on an individual device.
How to create and read a QR code in restaurants
The marketing process includesseveral phases that are reflected below: QR code creation Displaying your menu is very simple and accessible for any establishment. Nowadays, there are free generators and specialized platforms that allow you to convert a web link (online menu in PDF, web, or image format) into a printable QR code. Simply select the desired link, create the QR code, and place it on tables or visible areas of the establishment.
For customers, reading the QR code is equally simple. They need a mobile device with camera and a scanning app (most modern smartphones already have this feature built into the camera itself). When you point the code at the code, the corresponding digital menu or website will automatically open, often without the need to install additional apps. If you want to learn how to create easily accessible QR codes, you can check out recommended tools at Google Allo web version.
QR codes not only redirect to menus, they can also be used to display additional information such as contact details, the restaurant's Wi-Fi, promotions, nutritional information, restaurant history, or access to online reservations.
Other uses and applications of QR codes during the pandemic
Although the restaurant sector has been the main focus of the QR code boom, its implementation has spread to various sectors during the pandemic:
- Pools and beaches: Capacity control through registration and generation of a personalized QR code to be displayed at the entrance, avoiding crowds and facilitating management.
- Events and concerts: Digital entry and validation via QR code, eliminating paper and streamlining access.
- Takeout orders and reservations: QR codes allow you to access platforms where you can place online orders, schedule pickups, or reserve tables, optimizing occupancy and avoiding unnecessary waits.
- Contactless payments: Many establishments have linked QR codes to payments, allowing you to settle your bill directly from your mobile phone using secure systems.
- Exclusive coupons and discounts: Promotions that can only be discovered by scanning the QR code, encouraging digital interaction and loyalty.
Risks and safety recommendations for using QR codes in bars and restaurants
Along with its benefits, the rise in the use of QR codes has brought with it new security risks that both locals and customers should be aware of. The ease of generating QR codes makes it possible for malicious individuals to replace the original QR by a fraudulent one, redirecting to malicious websites or attempting to steal personal and banking data. Some criminals take advantage of this to place stickers over the original code, impersonating the legitimate address with a dangerous one.
Both National Police as cybersecurity experts recommend a series of precautions: for more details, visit .
- Verify the QR: Before scanning, check that it is not a suspicious overlay sticker.
- Avoid providing personal or banking information: Do not enter sensitive information on websites accessed via QR codes unless you are certain the site is legitimate.
- Ask the staff at the establishment: If in doubt, consult with employees, especially if anomalous data or unusual payments are requested.
- Have updated security software on the mobile device, capable of detecting potential threats.
Responsible use of QR codes and pre-verification by establishments are essential to maintaining customer trust and safety.
How to choose an app to scan QR codes
Virtually all modern smartphones allow you to scan QR codes from the camera, although there are specialized applications that add advanced features like scan history, custom code creation, or integration with messaging apps. One of the latest to arrive on Google Play is QR Scanner, which stands out for its simplicity and speed: just open the app, focus on the code, and the linked content will automatically open. If you want to learn other tricks to optimize the use of QR codes, we recommend checking out the functions available in useful Google apps.
In addition, in the Play Store There are countless free and paid apps, although it's advisable to opt for apps with good reviews, recognized developers, and no intrusive ads. Before installing any app, always check the requested permissions and choose those that don't require unnecessary access to your personal data.
The future of QR and technological alternatives in catering
The mass adoption of QR codes has paved the way for other technologies contactless are gaining prominence in the gastronomic sector. There is a growing focus on systems such as NFC (short-range wireless communication), advanced digital payments, and even digital table assistants. To learn about the latest technological trends in restaurant security and control, we recommend exploring the options at Apps for travel and mobility.
However, QRs continue to evolve and are expected to remain so thanks to their low cost, ease of updating, versatility, and rapid user acceptance. Its usefulness extends beyond the health crisis, optimizing order logistics, reducing errors, speeding up service, and strengthening the direct relationship between brand and customer.
The QR codes They have marked a before and after in restaurant and bar management. They have demonstrated that digitalization can be accessible, efficient, and secure if used with common sense and the appropriate precautions. This is no longer just a passing trend, but an innovation that is here to stay in the day-to-day life of the restaurant and hospitality industry.
Do you think QR codes have improved your experience in bars and restaurants? Do you know of any innovative uses or have you encountered any security issues? We invite you to share your experience in the comments section at the bottom of the page.