UMi, one of the rising Chinese mobile brands in the Android universe, has emerged strongly in the global market thanks to its excellent quality-price ratio and the use of high-end components in affordable devices. In this article, you will find a comprehensive analysis of the new UMi smartphones, its distinctive features, technical specifications, prices, availability, and the reasons that have made this brand gain so much prominence in recent years.
If you're looking for an Android smartphone with mid- to high-range specifications at a very competitive price, UMi's new releases may be your best option. In this guide, you'll discover everything you need to know to choose the device that best suits your needs, comparing models, detailing their distinguishing features, and providing guidance on the type of user or use case for which each one is optimal.
UMi expands its catalog: variety, innovation, and affordable prices
The latest generation of smartphones launched by UMi includes five main models, each aimed at different user profiles and price ranges. They all share a common denominator: the promise of a great Android experience with components from well-known brands (such as SHARP, Samsung, Sony and Panasonic), high autonomy and a price well below the traditional competitionIn addition, UMi is focusing on a unibody aluminum design, premium finishes, and new features such as USB Type-C, fingerprint readers, and Dual SIM capabilities.
The new UMi smartphones offer a range that caters to both those looking for a basic phone with a good user experience and tech enthusiasts who want power, RAM, and storage for multimedia and gaming needs.
UMi Plus E: raw power and premium design in the super mid-range
El UMi Plus E It is the brand's flagship and is positioned as the most advanced model in the mid-high range. It stands out mainly for its 6GB of LPDDR4 RAM, a figure that rivals significantly more expensive devices, and for mounting a 20GHz octa-core Helio P2,3 processor, which ensures fluidity in multitasking, demanding games and heavy applications.
Also has 64GB of internal storage expandable via microSD up to 256GB, allowing you to carry all your multimedia and apps without worrying about space.
- Display: 5,5-inch LTPS manufactured by Sharp, with FullHD resolution (1920×1080), 400ppi density and Dinorex T2X-1 protection, which offers color and resistance.
- Main camera: 13MP Samsung sensor, capable of recording 4K video, and 5MP front camera.
- Battery: SONY's 4000mAh battery with fast charging technology promises up to two days of battery life for the average user.
- Other features: Aluminum unibody, fingerprint reader on the front button, USB Type-C, upgradable Android, Dual SIM, 4G LTE connectivity, Bluetooth 4.1, dual-band WiFi and support for Nano SIM cards.
- Price: It can be found through direct import at stores like Gearbest and TomTop for prices around 180-220 euros, depending on sales and the time of purchase.
This terminal is ideal for those looking for multitasking power, gaming, or productivity on an Android phone with outstanding design and battery life. The combination of RAM, processor, and storage makes it one of UMi's most complete phones.
UMi Plus: Balance between performance, battery life, and price
El UMi Plus It is presented as the intelligent alternative within the mid-range for demanding users but with a tight budget. Its processor is a Helio P10 octa-core at 2GHzTogether with 4GB of RAM y 32GB of internal storage (expandable via microSD), a solid configuration for everyday applications, multimedia and fluid multitasking.
- Display: 5,5-inch FullHD, SHARP quality.
- Rear camera: 13MP Samsung sensor with dual-LED flash; 5MP front camera.
- Battery: 4000mAh, guaranteed autonomy for an intensive day.
- Design: Premium aluminum housing, fingerprint sensor, Dual SIM and USB Type C.
- Price: Between 160 and 180 euros depending on the store and promotions.
The UMi Plus is recommended for users who value good performance and autonomy without exceeding the psychological price of 200 euros. It offers a pure Android experience with fluidity and a premium design, far superior to other conventional mid-range models.
UMi Z: unibody design, Helio X27 power and 13MP dual camera
El UMi Z It expands its commitment to the mid-high range by providing a formidable processor MediaTek Helio X27, ten-core at 2,6GHz, along with 4GB of RAM y 32GB of internal storage (expandable via microSD). It is distinguished by its unibody aluminum design and 5,5” FullHD (1920×1080) IGZO display, along with a density of 400dpi.
- Operating system: Pure Android 7.0.
- Chambers: Samsung 13MP rear sensor (records 4K UHD video), 13MP front camera.
- Battery: 3780mAh with fast charging, up to 360 hours of standby time.
- Other functions: Dual SIM, front-facing fingerprint reader, 4G connections, and compatibility with all Spanish networks.
- Price: Usually starting at 215 euros in import stores.
If your priority is a balance between Maximum performance, attractive aluminum design and high-resolution cameras, the UMi Z is one of the brand's best options, perfect for photography, video, multimedia and high connectivity.
UMi Max: the alternative with outstanding battery life
El UMi Max It is a model designed for users looking for maximum autonomy and balanced performance. It is positioned in the mid-range, equipped with 10GHz octa-core Helio P2 processor, 3GB of RAM and 16GB of basic internal storage (expandable up to 128GB via microSD), all in a solid, well-finished metal body. 4000mAh battery It gives you up to three days of normal use without recharging, thanks to optimal energy management and advanced saving modes.
- Display: 5,5-inch FullHD with Sharp LTPS technology, 3D Gorilla Glass 2.5 coverage, vivid colors and superior durability.
- Camera: 13MP sensor, LED flash, reasonable performance in good lighting conditions, although with limitations at night.
- Connectivity: 4G, dual-band WiFi (2.4 and 5GHz), Bluetooth 4.1, USB Type-C, Dual SIM and integrated FM radio.
- Extras: Rear fingerprint reader, barely customized Android, quick access button, notification LED customization, and fingerprint sensor with reading speed of 0.1-0.3ms.
- Price: Around 140-170 euros, depending on the store and availability.
UMi Max It is especially aimed at users who prioritize Autonomy, build quality, and a smooth Android experience, ideal for those who do not need maximum graphic performance but do need a reliable tool for intensive daily use.
UMi Super: A premium phablet for every budget
El UMi Super It is a reference in the accessible high-end range. This phablet boasts premium quality unibody metal construction and a 5,5-inch Sharp display with FullHD resolution and 2.5D curvature for an immersive visual experience.
- Processor: MediaTek Helio P10 octa-core at 2.0GHz and Mali T860 GPU, enabling agile performance in apps, games and multitasking.
- Memory and storage: 4GB DDR3 RAM and 32GB internal memory expandable up to 256GB via microSD.
- Battery: 4000mAh, powerful for two days of normal use.
- Photographer: Panasonic 13MP rear camera and 5MP front camera, acceptable performance in its range.
- Operating system: Android 6.0 Marshmallow almost pure, with only slight customizations and pre-installed apps.
- Extras: Fingerprint reader, USB Type-C, fast charging, Dual SIM and 4G/LTE.
- Price: Between 160 and 200 euros, often available for less than 170 euros with occasional discounts.
El UMi Super It is perfect for those who want a Large and powerful terminal with premium materials that rivals more expensive devices, offering an advanced multimedia and productivity experience.
UMi Diamond: elegant design and unbeatable entry price
El UMi Diamond It is the most economical option in the UMi family, with a price of about 90 euros, ideal for users with basic needs or as a secondary mobile. Mount a MediaTek octa-core processor, 3GB of RAM and enough internal storage for comfortable everyday use. The screen and curved design provide added ergonomics and sophisticated aesthetics.
- Display: 5 inch HD, compact and handy structure.
- Battery: Sufficient capacity for a day of normal use.
- Design: Curved edges, elegant finish, lightweight and durable.
- target: Users who prioritize lightness, simplicity, and low cost, without sacrificing Android reliability.
UMi C1 and London: other alternatives for tight budgets
Along with the main models, UMi has also launched other options designed for those seeking maximum economy. UMi C1, for example, offers a 5,5" HD IPS display with Gorilla Glass 3 protection, a 7GHz Cortex A1,3 processor, 1GB of RAM and 16GB of expandable storage. It is dual SIM and has a 3150mAh battery, enough for basic use, and 13MP rear and 3,2MP front cameras. The UMi London It also stands out among the “ultra-cheap” models, with a 5” HD and octa-core processor, now available for less than 60 euros in special offers.
Comparison of the technical characteristics of the new UMi smartphones
| Córdoba | Screen | Processor | RAM | Storage | Main camera | Battery | Approx. price. |
|---|---|---|---|---|---|---|---|
| UMi Plus E | 5.5″ FHD LTPS Sharp | Helio P20 octa-core 2.3GHz | 6GB | 64GB + microSD | 13MP Samsung | 4000mAh | 180-220 € |
| UMi Plus | 5.5″ FHD Sharp | Helio P10 octa-core 2GHz | 4GB | 32GB + microSD | 13MP Samsung | 4000mAh | 160-180 € |
| UMi Z | 5.5″ FHD IGZO | Helio X27 deca-core 2.6GHz | 4GB | 32GB + microSD | 13MP Samsung (rear and front) | 3780mAh | 215€ |
| UMi Max | 5.5″ FHD Sharp LTPS | Helio P10 octa-core 2GHz | 3GB | 16GB + microSD | 13 SM | 4000mAh | 140-170 € |
| UMi Super | 5.5″ FHD Sharp 2.5D | Helio P10 octa-core 2GHz | 4GB | 32GB + microSD | 13MP Panasonic | 4000mAh | 160-200 € |
| UMi Diamond | 5″ HD Curved | Octa-core MTK | 3GB | 16GB + microSD | 8 SM | 2650mAh | 90€ |
| UMi C1 | 5.5 ″ HD IPS | Cortex A7 1,3GHz | 1GB | 16GB + microSD | 13 SM | 3150mAh | 80-100 € |
Key advantages of UMi phones over the competition
- Superior autonomy: 4000mAh batteries ensure two or more days of standard use in most models.
- Premium design and materials: Aluminum bodies, unibody finishes, and sleek lines without cheap plastics.
- Hardware power: Octa- or deca-core processors with up to 6GB of RAM and expandable storage.
- Quality screens: Sharp or IGZO panels in FullHD across almost the entire range, with great color depth (95% RGB in LTPS models).
- Quality / price ratio: High-end features at mid-range or low-end prices, ideal for those looking for the best without breaking the bank.
- Dual SIM and 4G connectivity: All models include dual SIM slots and full compatibility with European networks.
Why choose a UMi smartphone?
UMi's commitment to transparency and quality in its components distinguishes its devices from other Chinese phones. Its devices are competitive in both hardware and software, with near-stock Android operating systems, ensuring a stable experience without heavy layers of customization. UMi pays special attention to durability (Gorilla Glass protection, machined aluminum, and robust construction) and user experience, including details such as:
- Configurable physical and on-screen buttons.
- Fingerprint reader with encryption chip for maximum security.
- Guaranteed updates in most models.
- Quick charge and turbo data mode for faster downloads.
- Advanced energy saving modes and LED customization.
Compared to traditional brands, UMi offers advanced technologies and premium finishes at a much lower cost. Plus, its dual-SIM support is ideal for those who combine personal and business lines or travel frequently.
Where to buy the new UMi smartphones at the best price?
Whether through specialized online stores, import platforms (Gearbest, TomTop, eBay, Amazon), or official retailers, UMi smartphones are available in different versions and colors, often on sale depending on the season. We recommend comparing prices and checking reviews in stores and forums before purchasing, as well as ensuring LTE band compatibility in your country and taking advantage of special promotions or discount coupons.
Some stores even allow installment financing and offer immediate shipping with a European warranty, a major advantage over other Chinese brands.
Frequently asked questions about UMi smartphones
- Do UMi phones have an official warranty? Yes, most stores offer a 1- or 2-year warranty in Europe. It's important to check before purchasing.
- Do you receive software updates? UMi is known for updating its flagship models at least once during their lifespan. The best-selling models receive regular security patches and upgrades to new Android versions, although the speed varies by model and region.
- Are they compatible with 4G networks in Spain or Latin America? Yes, all the models reviewed here are compatible with 4G LTE on European bands and most Latin American carriers. If you have any questions, please consult the spec sheet for each model to confirm frequencies.
- Can I add more storage to my UMi? All models described here allow for expansion of capacity via microSD, sometimes sacrificing one of the SIM slots in Dual SIM models.
User experiences and community feedback
User reviews of UMi phones often highlight their Build quality, real autonomy, fluidity and quality/price ratioSome recurring comments highlight the battery life, the ease of use of pure Android, and the performance in demanding games and apps. Among the less positive points are cameras that perform adequately outdoors or in good light, but could be improved in dark environments, as well as the GPS accuracy in some models. In forums and on social media, the UMi brand maintains a positive overall reputation, especially among those who prioritize technology at a good price.
More information and useful resources for the buyer
- UMi new smartphones – Gearbest
- Comparisons, reviews and updated offers in specialized forums and bargain channels.
Do you already own a UMi phone? Share your experience in the comments and help other readers decide which model best suits their needs.
With the emergence of UMi on the global Android scene, it's possible to find phones with high-end power, surprising battery life, and premium finishes without breaking the bank. Thanks to the combination of Advanced technology, attractive design and extremely competitive pricesThe new UMi smartphones are positioned as a real and reliable alternative for both basic and advanced users seeking the highest quality at the best possible price.